Only a few short years ago in the skin care industry, the choices for treatment protocols were few. Now as you flip through the journals in the esthetic/cosmetic trade, it seems as though every manufacturer of products can solve every type of skin condition! Walk down the exhibit aisles at any expo, congress or convention, and you will overhear the slick salespeople promise potential customers the resolution of your client treatment problems and the subsequent riches as a result of your purchase of this or that product.

Ask any successful skin care clinic what keeps their clients coming back to them, and you will always hear the phrase “results”. It doesn’t help your reputation to give “fluff” treatments to your clients when what they desire is to take years off their face. The success of any device or technology must contain the following attributes:

	It must be marketable
	It must be proven
	It must be psychologically satisfying
	It must show quick, lasting, cumulative results
	It must be attainable and make financial sense when considering the cost of the investment when compared to the cost that can be charged per treatment

One of my clients notes, “Gaining clientele for anti-aging is never a problem. . . repeat business is. If clients don’t see and feel results, they never achieve the psychological satisfaction necessary for repeat business. Bottom line: no results, no return."

We review exciting new technology that gives the results your clients expect. We think you will also be pleased to see what you can add to your existing treatments to help your business grow, a method I like to call synergistic cross marketing.