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SHOW INFORMATION

Here's what we did last year:

  • One-day event with continuing education, stage presentations, exhibit show floor, silent auction, job board, and panel discussion
  • Began marketing the conference using Word of Mouth tactics in April 2007.
  • Mailed packets to esthetic and cosmetology schools in NC and SC to advertise the conference
  • Sent two rounds of direct mail pieces:
    • the first went to all licensed estheticians in both NC and SC
    • the second went to all licensed estheticians and all spas and salons in both NC and SC.
  • Sent out monthly email newsletter to current customer database
  • Grace Medical Equipment included CEC flyers with all orders that shipped and all information packets mailed to customers and prospects
  • The South Carolina Esthetics Association and Grace Medical Equipment distributed flyers in all continuing education classes taught in NC and SC
  • The North Carolina Aesthetics Association included CEC information with their newsletter to all NCAA members
  • Met attendance goal at CEC 2007: approx. 230 people attended
  • Feedback from Attendees:
    • Many thought the show was well-organized and very educational
    • Many found the stage presentations and classes worthwhile
    • Attendees wanted more vendors
    • Attendees wanted to be able to receive more continuing education hours
    • Not enough time between classes; stage presentations overlapped w/classes
  • As a result of the above feedback, we are offering up to 8 hours of CE this year, as opposed to the 6 hours offered last year
  • Our goal is to bring in more vendors in 2008-which is where you come in!

Here's the Plan for CEC 2008:

  • 2-day event
  • Classes being offered both days to allow attendees more time between classes
  • Stage presentations will take place between classes
  • Have 10-15 outside vendors- with a smal number of vendors, customers are more likely to visit and spend time at your booth. Last years' vendors had a lot of repeat booth visits.
  • Exhibit floor will be open from 1pm-6pm Sunday and 10am-6pm Monday
  • Attendance Goal: 300
  • Marketing efforts: we will use most of the same efforts as last year, however, we will most likely add one more direct mail piece and market the schools harder.
  • Will offer 8 hours of continuing education for attendees

I want to be an exhibitor! CLICK HERE
View Fact Sheet CLICK HERE
View Floor Diagram CLICK HERE
View Stage Presentation Schedule CLICK HERE